Types of UX microcopy for Feedback Forms

Instructional Microcopy

This type of microcopy provides clear and concise instructions on how to complete a form or provide feedback.

Example: “Please rate your experience on a scale of 1-10, with 10 being the highest.”

Error Microcopy

This type of microcopy appears when the user has made an error in filling out the form. It provides feedback to the user and helps them understand what they need to do to correct the error.

Example: “Please enter a valid email address.”

Confirmation Microcopy

This type of microcopy appears after the user submits the form, confirming that their feedback has been received.

Example: “Thank you for your feedback. We appreciate your input.”

Placeholder text

Placeholder text is used to provide an example or hint to the user about what should be entered in a specific form field.

An example of this type of microcopy is “Enter your phone number here (e.g. 555-555-5555).”

Motivational Microcopy

This type of microcopy aims to motivate the user to complete the feedback form. It provides a clear and compelling reason for the user to provide feedback.

Example: “Help us improve our services by sharing your thoughts and opinions.”

Progress Microcopy

This type of microcopy appears during the process of filling out the form, indicating how far along the user is in completing the form.

Example: “Step 3 of 5: Please provide additional comments or suggestions.”

Labels

Labels are used to identify the purpose of each form field. They help users understand what information is required and where it should be entered.

An example of this type of microcopy is “Email Address:”

Help Microcopy

This type of microcopy provides additional information or assistance to the user when they need it.

Example: “Need help filling out this form? Click on the ‘Help’ button in the top right corner.”

Encouragement Microcopy

This type of microcopy encourages the user to continue providing feedback by assuring them that their feedback is valued and will be used to improve the product or service.

Example: “Your feedback is important to us and will help us make improvements. Keep it coming!”

Call-to-action (CTA)

A call-to-action is used to prompt the user to take a specific action, such as submitting the form.

An example of this type of microcopy is “Submit Feedback.”

Thank-you messages

These messages are displayed after a user has submitted the form and provide a sense of appreciation or gratitude to the user.

Example: “Thank you for your feedback! Your input helps us improve our service for you.”

Type of Feedback Form	Content
Onboarding Feedback Form	“How was your onboarding experience? Was it clear and easy to follow? Please share any suggestions for improvement.”
Account Creation Form	“Welcome! Let’s create your account to get started.”
Survey Feedback Form	“We’d love to hear your thoughts on our product. Please take a few minutes to complete our survey and share your feedback.”
Website Usability Feedback Form	“Was this website easy to use?” (with a yes/no option and a text box for comments)
General Feedback Form	“We’d love to hear from you! Let us know how we can improve.” (with a text box for comments)
User Testing Feedback Form	“Thanks for participating in our user testing session! Please share your thoughts on the product and any pain points you experienced.”
User Experience Survey	“We’re always striving to improve your experience. Please share your thoughts with us.”
Customer Satisfaction Survey	“How likely are you to recommend our product to a friend or colleague?”
Customer Satisfaction Feedback Form	“How satisfied are you with your recent interaction with our customer support team?” (with a 1-5 rating scale and a text box for comments)
Contact Us Form	“We’d love to hear from you! What can we help you with today?”
Support Ticket Form	“Tell us what’s going on and we’ll do our best to help you out.”
Bug Report Feedback Form	“Uh-oh, it looks like you encountered a bug. Please provide details on what happened and we’ll work on fixing it as soon as possible.”
Bug Report Feedback Form	“Oh no! We’re sorry you’ve encountered a bug. Please tell us more so we can fix it.”
Bug Report Feedback Form	“Report a Bug” with fields for user email, description of the bug, and a screenshot upload button
Feature Request Form	“Have an idea for a new feature? We’d love to hear it! Please provide details on what you’re looking for and how it would benefit you.”
Feature Request Form	“Got an idea for a new feature? We’d love to hear it!”
Feature Request Feedback Form	“Suggest a Feature” with fields for user email, feature description, and justification for the feature
Rating Feedback Form	“How likely are you to recommend our product to a friend?” (with a 1-10 rating scale)
Product Review Form	“Did you love our product? Or maybe you had a not-so-great experience? Let us know!”
Error Feedback Form	“Oops! Something went wrong. Please let us know what happened.”

Remember to keep your feedback questions specific and actionable, while also being respectful of your users’ time and attention. It’s important to strike a balance between gathering valuable feedback and avoiding survey fatigue.

Tips for writing good Feedback Questions

Use a friendly tone

Make sure your tone is warm and approachable to put your users at ease and encourage them to share their thoughts.

Keep it simple

Avoid using complex language or jargon that might confuse your users. Instead, use clear and simple language that’s easy to understand.

Be specific

Make sure your questions are detailed and focused to get the most helpful feedback from your users. Vague or open-ended questions may lead to ambiguous or unhelpful responses.

Provide context

Give your users enough information about the purpose of the feedback question and how their responses will be used to help them understand the importance of providing feedback.

Express appreciation

Show gratitude for your users’ feedback by expressing appreciation for their time and effort. This can help build a positive relationship with your users and encourage them to continue providing feedback in the future.

Type of Question	UX Microcopy for Feedback Question
Rating Scale	“How would you rate your overall experience with our product/service? Please select a rating between 1 and 5, with 1 being the lowest and 5 being the highest.”
Open-Ended Question	“What did you like/dislike most about your experience with our product/service?”
Multiple Choice	“Which of the following best describes your experience with our product/service? Please select one option from the list below.”
Yes/No Question	“Did our product/service meet your expectations? Please select either Yes or No.”
Likert Scale	“Please rate your level of agreement with the following statement: ‘Our product/service met my expectations.’ Please select a rating between 1 and 5, with 1 being strongly disagreed and 5 strongly agree.”
Net Promoter Score	“How likely are you to recommend our product/service to a friend or colleague? Please select a rating between 0 and 10, with 0 being not at all likely and 10 being extremely likely.”
Demographic Questions	“Please provide the following demographic information: age, gender, income, etc.”

Note that this is not an exhaustive list, and different feedback forms may be more appropriate for different situations. It’s important to consider the specific goals of your feedback process and choose the appropriate form(s) accordingly.

How to write a UX microcopy for feedback forms?

1. Identify the purpose of the feedback form

Before you start writing, it’s important to understand the main purpose of the feedback form. Is it to collect user feedback on a new product or feature? Is it to gather feedback on a specific aspect of your website or app? Understanding the purpose will help you write a more targeted and effective microcopy.

2. Consider the Context

Consider the context in which the feedback question will be asked. For example, if it’s being asked after a user has completed a task, make sure the question relates to that task.

3. Provide Options

Consider providing multiple options or a scale to allow users to provide a more detailed response. This can also help to make the feedback more actionable.

4. Test and Refine

Once you’ve written your microcopy, it’s important to test it to make sure it’s effective. Ask colleagues or friends to complete the feedback form and provide feedback on the clarity of the questions and the overall experience. Use this feedback to make improvements and iterate on your microcopy until you have a final version that works well.

The goal of feedback questions is to gather valuable insights and suggestions from your users, so it’s important to be thoughtful and strategic when crafting your questions.

Free Copy-Paste Template for Feedback Forms

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We hope this blog has given you useful insights on how to write a UX microcopy for Feedback Forms.

Check out Faqprime for more.