Feature/Aspect	Miro	Mural	Whimsical	Lucidchart
Primary Focus	Versatile online whiteboard for collaboration, brainstorming, and planning	Visual collaboration tool focused on brainstorming and team collaboration	Simplified visual workspace with a focus on flowcharts, wireframes, and mind maps	Diagramming and flowchart tool designed for creating detailed technical diagrams
Ease of Use	User-friendly with drag-and-drop interface; suitable for all levels	Intuitive interface, designed for quick adoption	Simple and clean interface, easy to learn, ideal for smaller projects	Slightly steeper learning curve, especially for complex diagrams
Templates	Extensive template library for various use cases like Agile, UX, and strategy	Large collection of templates, particularly for team collaboration and workshops	Limited but focused templates for specific tasks like wireframes and mind maps	Wide range of templates, especially strong in technical and business diagramming
Real-Time Collaboration	Supports real-time collaboration with advanced features like video chat, comments, and voting	Strong real-time collaboration with features like private mode for individual work	Real-time collaboration but with fewer advanced features	Real-time collaboration available, but focused more on technical diagramming
Integrations	Broad integrations with tools like Slack, Jira, Trello, Google Workspace, and more	Integrates well with tools like Slack, Microsoft Teams, and Jira	Limited integrations, mostly with design tools like Figma	Integrates with various tools including Google Workspace, Atlassian products, and Microsoft Office
Customization	Highly customizable boards with a wide range of widgets and apps	Flexible customization options, with a focus on team-based settings	Basic customization, more limited compared to others	Advanced customization for diagrams, including conditional formatting and data linking
Pricing	Free plan with 3 editable boards; paid plans start at $8 per user/month	Free plan with 5 editable boards; paid plans start at $12 per user/month	Free plan with limited features; paid plans start at $10 per user/month	Free plan with limited features; paid plans start at $7.95 per user/month
Target Audience	Suitable for diverse teams including remote teams, educators, designers, and project managers	Ideal for remote teams, facilitators, and large collaborative sessions	Best for designers, product teams, and smaller, focused projects	Primarily used by business analysts, engineers, and teams needing detailed diagrams
Offline Access	Limited offline capabilities via desktop app; primarily online	Primarily online; limited offline access via desktop app	Online only, no offline access	Offline editing available in the desktop app, syncs when online
Advanced Features	Presentation mode, voting, timers, and integrations with design and project management tools	Private mode for individual work, facilitation superpowers, and a strong focus on workshops	Focused on simplicity; lacks some advanced features found in other tools	Advanced diagramming features, data linking, and conditional formatting
Best For	Teams needing a versatile, all-in-one collaboration tool that supports various workflows	Teams that require a strong collaborative environment with workshop and brainstorming features	Small teams and individuals who need a simple, clean workspace for specific tasks like wireframing and mind mapping	Teams that need detailed, technical diagrams and flowcharts, particularly in engineering and business analysis

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